A Note from MK Marsden, the CRO at Revscale: Revscale™ was founded by Unnat Bak (UB) to help companies of all sizes use next generation technologies to accelerate their growth by removing the known barriers. Revscale Sales™ is one of our SaaS offerings which combines: human psychology, AI, predictive analytics, data, intent data and more to create the next generation of customer relationship management, helping sellers connect to buyers that are actively or about to be in the market for their type of product. Revscale also has Revscale RAISE, which helps startup founders connect with interested investors behind-the-scenes so the founders can focus on taking meetings that lead to investment money coming in. Revscale Sales creates connections in the target market with prospects, buyers, and influencers. Instead of selling, it enables buying. Like the Internet changed everything in business, Revscale Sales powered by AI will change B2B human engagement. Revscale Sales finds active buyers in the customers’ market and generates a personalized relationship with the seller and their brand. Revscale sales eliminates the insanity of quantity prospecting - NO more 1000 cold leads that you purchased from some B2B database to 1 small close months later. Revscale Sales listens and reacts to buying signals. Revscale creates connections at the moment when prospects are ready to engage. Revscale Sales delivers on the promise of engaging with the right client at the right time with the right message through the right channel. Revscale Sales integration of human psychology is a key differentiator. We know that every lead is a human being with unique motivations and decision-making processes. By incorporating psychological principles into the AI engine, Revscale Sales can craft relevant messages, engage prospects emotionally, and establish a genuine connection. This personalized approach replicates the human behavior of building trust enhancing brand perception, and so by the time our client talks to the prospect, the primary human connection is in place and now business can begin. Because of the advancements in AI, Revscale Sales delivers beyond fixed customer personas, fixed triggers, and fixed sequences. Revscale Sales listens to your target customers and reacts with personalized actions and messages to create relationships between active buyers and the seller. Revscale Sales™ (www.getrevscale.com) is really a whole new approach to B2B lead generation, sales and customer experience. When the team designed Revscale Sales, they recognized and analyzed the flaws in today’s sales approach… Just because a company might need our clients’ solution does not mean they are in-market now or can afford it now. Everyone talks about TAM, SAM, SOM. Revscale Sales is about listening and engaging with the people in our clients’ target market that need the solutions now or in the near future. It is about understanding the prospect's buying cycle and their business needs. This outside-in approach is the core of our system design and something that has not been possible with prior technology. It takes the integration of AI, human psychology, intent signals, and predictive analytics to: hear, personalize, and engage with the right prospects with the right message at the right time. Many of our current competitors and the prior generation of Sales Force Automation and lead generation focused on “pushing” messages to the TAM whether they were in the market or not. And because email is so cheap and phone solicitation is outsourced, we have created a world of noise both in B2B and B2C, and generally people are pissed off. They focus on automating the company's message from the inside out and based on their business objectives. Revscale Sales recognizes the importance of human connection, emotional intelligence in the sales process, and timing; and each company has a unique way of buying and time when they are in-market and time when they are not. Only AI can take in this amount of information, distinguish the signals–and in real-time–message the person and adjust the “relationship” to the prospects' needs. This combination enables us to create human connections between prospects and our clients. Revscale Sales is the start of a fully personalized and relevant customer journey. It takes all the attributes of the best business development rep and marketing genius and executes them across thousands of prospects, millions of touch points, 24 x 7 on behalf of our clients. Revscale Sales is the future of selling because it facilitates buying. In addition to delivering market qualified leads to our clients' sales teams, Revscale Sales integrates with our clients' sales automation so their pipeline reports are up to date. The system offers a series of reports and insights across the entire prospect lifecycle. Revscale Sales empower businesses to use their human capital more effectively, delight their customers, and focus on customer relationships rather than non-productive activities of: cold calling, email customization, list refinement, etc. The challenge every company faces in sales is finding the prospects that need the solution now. Just because your company has sales targets (that are made up with limited data) does not mean that prospects are ready to BUY now. Finding people in-market is the obstacle and Revscale Sales addresses this for our clients. Our clients’ salespeople are talking to prospects interested in the solution who will need to buy now or soon. Lead generation and conversion have been eternal pain points for businesses of all sizes worldwide and Revscale Sales is specifically designed to address that problem.

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