The First 500 is a video course that will take you step-by-step through the marketing strategies I used to land my SaaS start-up's first 500 customers. Get access to 2 hours of video tutorials & 25 pages of written content covering everything that I learned.
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The First 500
How our SaaS start-up landed its first 500 customers
The First 500 is a video course that will take you step-by-step through the marketing strategies I used to land my SaaS start-up's first 500 customers. Get access to 2 hours of video tutorials & 25 pages of written content covering everything that I learned.
I built The First 500 course specifically to help other bootstrapped SaaS founders who are struggling with marketing. Still working towards your first 500 customers? Does $10k in MRR feel a long way off? This is the course for you.
Topics covered include:
-Why I thought of content marketing primarily as an investment in our brand over SEO
-How SEO became our top performing channel without any focus on target keywords or link building (driving 37% of our sign ups)
-How we sustainably doubled our growth rate by dropping our freemium plan
-Why partners like Stripe and Webflow releasing similar features actually accelerated our growth
-How 25% of our first 500 customers came via referrals
-How we pivoted to find a target market that our product delivered more value to
Just as importantly, I'll cover the trade-offs that I made as a bootstrapped founder—you'll learn just as much from the things I didn't do including:
-I never wrote any content specifically for the sake of SEO
-I never sent a follow up email or put anyone in a lead nurturing sequence
-I never posted content or social media posts on any set schedule
Come see what you can learn from my hard won experience—all these strategies can be replicated by your own start-up!
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