RELAY is an AI web service to help manage Facebook Messenger for brands and teams.

GOAL creates the perfect social media advertising through data driven metrics to increase ROI. The tech analyses not just the metrics, but uses Ai to analyse the imagery of ad creative, letting you know what works best so we can create the perfect ad for your industry.

Hey @tomreidy, Can you tell us more about what you've built here? What aspect are you most proud of?

Hi @jacqvon the software we've built - Goal - can analyse the ads that have been placed through a Facebook ad account, looking at the creative (images) as well as the traditional data like impressions and CTR, then it tells you what elements you need in an ad to optimise conversions. A bit of a game changer as we can now use data and Artificial Intelligence to analyse the imagery and let us know what we need to have in an ad that will resonate with the audiance, that's the part I'm most excited and proud of :)

@tomreidy can you quantify the effectiveness of your approach against a baseline?

Hi @chrismessina awesome question thanks! To quantify our approach we match the results across our Ad account and as the user-base grows it will match against industry standards (anonymised). Our initial baseline data spans a wide variety of brands, dating back 9 years.

Looks pretty useful for beginners wanting to put money in Facebook ads to build their personal brands as well! Are you planning to enter Instagram ads as well? When?

Pretty simple for the ads beginners, well done!

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