Couldn't be more excited to answer any and all questions you product hunters may have for me! I've written a Medium post (http://bit.ly/reframeama) to give you a quick introduction to the book and to facilitate discussion and conversation. Please let me know what you all think!
@monapatel Is there one step of "The Reframework” that is more significant than the other steps? If you have to distill the steps down to the most important premise/step, what would it be?
@erictwillis Two answers: the most fun step is asking "What If?" because people get into it and lightbulbs start going off. So people would likely say that's the most important step. To me, the most important one is the Excuse Personas, because if you've invented reasons why you can't get unstuck, you never will actually follow through on those ideas and make any meaningful change.
It is my pleasure to introduce Mona Patel for an AMA today at 11am PST. Mona is the CEO & Founder of Motivate Design, a UX-led agency based in New York City. Motivate Design helps clients discover customer needs and design solutions that meet those needs. Through her experience, Mona developed the Reframework, an 8-step process that any company can use. She recently released an Amazon Bestseller, Reframe: Shift the Way You Work, Innovate and Think, that demonstrates how this process can help companies innovate and design simple, beautiful experiences. In addition to helping clients and other Fortune 500 companies feel unstuck, Mona is also a teacher at Parsons the New School for Design. Ask questions in advance... :)!
Hi @monapatel! Thanks for writing the Medium post and giving us the first chapter to read. It provides a good context for the AMA. Given your design background, how do you think your views on innovation differ from others? E.g. my personal bias is that I think designers can design their way out of any problem!
@kunalslab
Hi Kunal!
Yes, I agree and will take it one step further--I think anyone can design their way out of any problem! Granted, some ideas will be better than others at first, but “working out that creative muscle” helps you come up with more ideas, making it more probable that the ideas are good!
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Reframe: Shift the Way You Work, Innovate, and Think