@nealrs Hey Neal! When I'm at home or the office I drink straight from the faucet. Sometimes when you're out and about in NYC, though, it can be hard to find a place to fill up which is why New Yorkers buy millions of bottled waters every week and why Americans spent $21 billion on bottled water last year -- that's more than they spent on soda! We want to change that by providing convenient, on the go access to cold filtered water without the waste. The $1.99 fee -- less than the cost of just one bottled water -- is for the infrastructure and chilling and filtering, but not for the water itself -- you can take as much as you want and even fill up your friends' bottles. As long as people are not buying bottled water, we're happy.
@patrick_connorton
If your goal is to limit bottled water waste, you should be taking your funds & efforts and using them to lobby local government for more public water fountains and better recycling programs.
@nealrs We love public fountains and definitely wish there were more of them! In NYC they're mostly in parks and playgrounds since it's impractical and cost-prohibitive to put them in the densest parts of town -- and unfortunately they need to be off six months of the year to avoid freezing. But we are working with the city to help map those fountains as well so people are aware of where they can fill up and it is easier to avoid buying bottled water.
I think this is a genius idea if it's free to the consumer. Why not have the business pay a monthly fee to have the unit installed in their store. The selling point is that it will drive traffic to their business and the people filling their water bottles will most likely buy something in the store? You could also charge consumer $49 for bottle (most high end reusable bottles cost this much) with your Bluetooth tech (rather than app) then works with your filling stations.
@talantorriero Thanks for the feedback! The host businesses do like the increased foot traffic, free advertising on our app and website, and our mission of reducing plastic waste. Host businesses are also able to provide discounts to Reefill members via the app as they're filling up. Imagine getting 15% off a coffee at your local bakery as you're refilling with cold, filtered water -- you can earn back that $1.99 monthly fee, which is less than the cost of just one bottled water, pretty quickly.
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