Record & Release

Record & Release

A step-by-step guide to creating your very own podcast

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What do you think? …

Christopher Hawkins
Regarding the how and why of creating my own podcast, I had a few different goals in mind: - I wanted to gain access to people in the startup (bootstrapped, not VC) community I normally wouldn't have access to, for purposes of brain-picking and advice.... - I wanted to create an accountability device to light a fire under my own ass and encourage me to finish my web app, SmallSpec (smallspec.com).... - I wanted to entertain and educate, both of which I find immensely satisfying for reasons both egotistical and selfless.. - I wanted to position myself as an authority commensurate with my extensive experience as a freelancer... - It looked like fun!
Greg Gilbert
@chris_hawk And how did that work out for you? Do you think podcasting is for everyone?
Christopher Hawkins
@gregoiregilbert @chris_hawk It's working out great! I went into podcasting expecting to accumulate interview subject, but the more common outcome is that I've accumulated friends! I'm speaking of both my guests, and of my listeners. I wasn't prepared for that - the level of intimacy involved in podcasting wasn't apparent to me before I created Chasing Product (www.chasingproduct.com). But as time goes by, it becomes more and more apparent to me the degree to which we _invite_ podcasts into our lives, everywhere we go. Hell, half the time we're piping the audio directly into our ears via earbuds, that's pretty intimate! This is what makes podcasting so powerful for carrying a message, be it a business promotion, a religious entreaty, news, or simple entertainment. The relationship-cultivating potential of a podcast for, say, a freelancer or other small businessperson is _incredible_. I cover this in the "Why Podcast At All" section of the book.
Christopher Hawkins
@gregoiregilbert @chris_hawk Also, I'll go on record as saying that podcasting is for everyone the same way everyone has one great novel, or one great screenplay in them. We all have a voice; it may need to be cultivated, but it's there. And I do think that everyone has something to say that could be said via a podcast, and that could find an audience. How large of an audience depends on a lot of factors, but I think we can all find some kind of audience, yes. There's a section in the book - Who Are You And How Do You Find Your Voice - that touches on this element of podcasting.
Christopher Hawkins
Hi Grégoire! I decided to write this book as part of the recent Gumroad Small Product Lab - a 10-day challenge to create & release a small product of some kind. The challenge is ongoing - in fact, today is Day 10; Launch Day! As to why *this* product, there are a few reasons: - I'm passionate about podcasting - I often am contacted by other people who are passionate about podcasting but don't know where to start - My writing muscles were all warmed up by an unrelated project that required me to generate a lot of written content - When the 10-day challenge came up, I was sick & tired of spinning my wheels with regard to launching a product All of those elements formed a perfect storm of "hey, I know - a podcasting book would be PERFECT for this Gumroad thing!"
Corey Maass
Excited this is out! I've dabbled in podcasting before but never could get it to all come together. Just bought my copy.
Christopher Hawkins
@coreymaass Thanks, Corey, I appreciate it. Don't hesitate to e-mail me with any questions, comments or concerns. Like it says in the book, I am available for consulting. :)

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