With the pandemic getting closer to endemic status, marketers are shifting their attention to an increasingly likely recession. In a recent survey, 85% of US-based CFOs thought we were already in a downturn and 61% expected it to last at least 6 months.
With the pandemic getting closer to endemic status, marketers are shifting their attention to an increasingly likely recession. In a recent survey, 85% of US-based CFOs thought we were already in a downturn and 61% expected it to last at least 6 months. And when CFOs get nervous, marketing budgets get cut. Are you as ready as you could be? Use this calculator to find out where you stand relative to your peers and how you can get ahead of your competitors.
Recession Preparedness Calculator