👋 Hey Product Hunt, We built Stack Moxie to automate monitoring of the entire marketing and sales tech stack and give teams the ability to manage, maintain and scale their critical revenue systems. Over the years, we’ve seen countless teams discover how inaccurate their attribution data is. Much of this attribution problem comes down to poorly managed UTMs. Despite our clients’ best efforts, their standardized values are not being utilized correctly, often across more than one marketing channel (email, social media, paid, etc). Having seen this concern, we set out to build “Purrfect UTM Builder” and we started by asking our community of experts for their input. Do you use a standard guide for UTM values?

70% Use Company Standardized ✅
15% Use ad hoc into Google’s values
12% Create from scratch 😱

What is “utm_medium” for? Broad channels (Email, Social, Organic) or Specific Channels (Social_Organic, SocialMedia_Paid_Banner)? Other?

72% say “Broad: Email, Social, etc” ✅
17% say “Specific: Social_Paid_Banner”
7% say “Whatever HubSpot UTM does”
4% say “Other/Custom”

What is UTM Source for?

100% say the specific website (i.e. Facebook, Twitter, etc) ✅

➡️ The UTM strategy survey responses directly influenced the creation of this product - and it’s one of the main reasons we’ve decided to launch on Product Hunt. 😻 We know your valuable input and feedback will shape this product and make it truly “Purrfect”. So, tell us - how can an integrated UTM builder make things better? What else is needed?

M.H. Lines

Purrfect UTM Builder by Stack Moxie

Maker