Hey Product Hunt 👋 Dhruv and I are so excited to share Pulley.ai with you and hear your feedback Lots of tools automate DTC marketing *tasks* like scheduling or delivering a campaign. But we've always found the hard part for DTC founders and marketers is to first find the right *strategies* that will increase sales: - who do you target - when do you target them - what channel do you target them on - what offer and creative will convert them and maximize net revenues We built Pulley.ai to automate the hard part. To be a brain 🧠 for DTC marketing that could answer these questions automatically, with no coding or technical expertise required. 💥 How it Started Dhruv and I met while we were both working in ecomm. I had recently left my role as an investment engineer at Bridgewater Associates, and Dhruv had recently become the very first data hire at a DTC brand that went on to raise a $10mm Series A. One day, over a few beers 🍻, Dhruv vented to me about how DTC brands have tons of raw information at their finger tips, but very few clear answers. I was seeing the same thing play out at my company. While our product, marketing, and branding teams were drowning in colorful dashboards and analytics reports, those tools were fundamentally not designed to answer their single biggest question: "how do we grow 📈 sales from here?" Finding an answer still required someone (often multiple people) to sift through and interpret the raw data. 🕵️ (Not to mention first compiling and cleaning it). As ecomm data-scientists, Dhruv and I set out to build something new - not an analytics tool, but an opportunities tool. 🚀 How its Going After spending a year+ building and piloting Pulley.ai with a couple dozen DTC brands, we're proud to release a no-code tool that help brands become 10x more data-driven in less than 10 minutes. Pulley cuts through the noise by crunching all your DTC sales and marketing data to recommend specific data-driven campaigns that convert buyers into repeat customers, acquire new high value 💳 customers, reduce churn, increase AOVs with cross sell offers, and grow customer values. Recommendations are prioritized by dollar impact and customized to each store, as our algorithms constantly learn more about your brand and your customers. Whether an email, SMS, or paid ad campaign, Pulley finds the revenue opportunities hiding in your data, and helps you automate intelligent campaigns to capture these sales - all with a few clicks. 👩‍🚀 The Next Steps With your feedback, we look forward to prioritizing the next planned feature set - solving even more DTC marketing *strategy* problems with: - AI optimized templates, creatives, and copy for each campaign - additional integrations and platforms - marketing agency specific tools - and more We're on a mission to make it as simple as possible for great DTC founders, marketers, and teams to automate every aspect of data-driven marketing - so they can focus on what they love: product and brand, and Pulley can do the rest. While we're aiming for the stars, we still have our feet on the ground 🌎. We know there's still a long way to go to accomplish this mission and would love feedback from even more ecommerce stores, DTC brands, and ecommerce marketing agencies. 🦉 Hoo? Hoo? Who is it For? Right now, any Shopify brand can get started today with a free trial of Pulley. We do recommend stores have at least 200 lifetime customers to the most out of Pulley - most of our pilot users range from a few thousand to a few hundred thousand lifetime customers. While most stores choose to also connect their email, marketing, and traffic tools for better insights, all that is strictly required to get started is connecting your orders platform. In the future, we plan to serve any DTC brand that wants to scale up their personalized marketing and automate data-driven campaigns. We are accepting Beta users for WooCommerce and have other integrations in the works. 🤝 The Deal Exclusive for Product Hunt, use referral code PH40 to unlock an extended, 40 day free trial, no credit card required. After you create your email/password login, you'll be prompted to provide the referral code when you connect a store - but if you miss it or have any issues or questions, you can reach my directly at matt@pulley.ai Thanks for your support and feedback. Happy product hunting, Matt

Pulley

AI marketing analyst for DTC brands, daily recommendations

AI marketing analyst for DTC brands, daily recommendations

Pulley

AI marketing analyst for DTC brands, daily recommendations

AI marketing analyst for DTC brands, daily recommendations

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