Provoq

@amelielamont @BenTossell - I'll start by answering it - but I'm sure my team will have some pieces to add here as well. First and foremost - we're not trying to shy away from the way that physical attraction works. We'll be the first application to acknowledge and be open and honest about human nature. Our application capitalizes on and mirrors human nature. We bank on the idea that physical attraction is a huge factor in dating and mating, and simulates that real-life experience for our users. I'm a firm proponent of the motto, "If it's not broken don't fix it, just improve upon it!" We've done just that with Provoq. We've implemented a rating system similar to what Hot or Not had done and similarly Mark Zuckerberg with his Facemash product. A user's rank is not determined by Provoq - but by the population of users that are choosing or not choosing you. The rank is the level of attractiveness that you have achieved based on whether or not people are choosing to want to match with you. There are some caveats to our application though - if a user is unhappy with their rank - we're giving them the ability to up their rank and get better matches in short. We're also allowing users to send unsolicited messages or Provoqs as we're calling them - to a user - to show them that they are interested - even before they've matched - or in many cases - never match.

@provoqceo @Apptechexec @dizm @onesaint - as there are so many options for dating apps at the moment, why did you decide to build Provoq and what un-met need does it solve in the dating game?

^ Curious to know, as well. Also curious to know what determines “desirability”.