Promoted (YC W21) unifies organic search, promotions, and ads in one optimized system for marketplaces. We sort your marketplace search and promote the best listings at the top to increase revenue. http://promoted.ai
Hi, I’m Andrew, and my co-founder and CTO is Dan. We met at Pinterest ads engineering. Before, we built ads at Facebook and Google respectively. We use self-service performance ad tech to optimize marketplace search. Basically, we deliver every listing as if they were ads, even though they may not be. This works really well. It can increase conversions and seller retention by up to 25%. 🚀
We work by providing all the hard data engineering around mobile formats, logging, attributing, joining, and aggregating data and feeding this into a full ML ranker. This is like personalized search, but real-time reactive, so it works on new and anonymous users, like on TikTok. We don't aggregate user data across apps because we don't need it. We happily work with any other ML systems by including them as features in our models, so we outperform any baseline. 🍰
Our mission is to match every buyer with every seller across every app. While we currently focus on internal marketplace optimization, our target market is new user acquisition which is today dominated by Facebook and Google. 🌎
We'd love feedback! Ask us anything in the comments or email me at ayates@promoted.ai
@tyler_odean We rank everything in your search. We also specialize in mixing-in promotions, ads, and boosts. We work for every industry. We work like Facebook newsfeed, which has to work for any kind of story and every kind of business.
@smalter We do! https://www.promoted.ai/client-m... is our free open-source client library. It standardizes the "list view" on mobile and logs impressions, clicks, conversions with IDs to map them all together. It was designed by Yu-Hong, who is our awesome iOS eng leader who wrote Maps for iOS at Google. (for iOS, Android, React, and Web)
Promoted.ai
Promoted.ai
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Promoted.ai
Promoted.ai