Prolific enables fast, reliable and large-scale data collection for research and AI tasks. Instantly access 130,000+ verified global participants that are paid fairly and treated ethically. Power your research with automated workflows, integrations and more.

Hey PH 😀 I’m Katia, cofounder of Prolific. We built Prolific because I had a hard time finding participants for my psychology studies during my PhD. I briefly used MTurk, but didn’t like the user experience and couldn’t get the data I wanted (UK participants). Researchers build their surveys using Google Forms, Qualtrics, SurveyMonkey, Typeform, or another tool; all you need is a survey URL to get started on Prolific. We verify and monitor participants so you can get data fast (most surveys are completed in <2 hours). Studies range from one-to-one interviews to surveys of thousands of people and you can retarget participants anonymously for follow-up studies. You only pay for data you approve. Our business model is to charge a % service charge (typically around 25-35%) on top of rewards researchers pay the participants. We have 70,000+ survey takers in Europe and North America and 100s of demographic filters. Whatever your target demographics are, you can probably find them via Prolific. For example, you can filter for students vs. professionals, Democrats vs. Republicans, old vs. young people, different ethnicities, people with health problems, Brexit voters, and even recruit nationally representative samples! Anyone can sign up as a participant and start earning a little extra cash. The fundamental problem we’re hoping to help with is better access to psychological and behavioral data. We think that any individuals, businesses, and governments would benefit from better access to quality data when making decisions about people. For example, what could we do to best curb climate change? What’s the best way to change unhealthy habits? How can we reduce hate crime and political polarization? The stakes are high, and behavioral research can help us find better answers to these kinds of questions. Although we built Prolific primarily to help academics, we've noticed that businesses have been using the platform for things like market research and idea validation. This is a new market for us that we're excited to explore. We’d love to hear about any ideas, experiences, and feedback you might have. 🙏 Thank you, Katia

Love the idea - congrats to the team!

Congrats on the launch guys! I really like that the entire services is auto managed with highly specific target data-points. ✨

Prolific is our participant recruitment partner. Through Whyser, you get access to Prolific’s diverse global panel of over 200,000 participants—perfect for fast, cost-effective recruitment at scale, especially for exploratory or general population studies.

We connect our users with 150,000+ vetted global participants via Prolific to run fast, high-quality research studies that deliver real insight.

Prolific

Run fast, high-quality research with trusted participants.

Run fast, high-quality research with trusted participants.

Prolific

Run fast, high-quality research with trusted participants.

Run fast, high-quality research with trusted participants.

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