Hey @producthunt! 👋 Back in 2016, I was just a Lead Gen guy working in a B2B SaaS company, trying to use white papers to get demos for our sales team. But after a particularly bad experience sending $100,000 worth of demo leads to the sales team and not getting any conversions, I asked myself... “Why are we selling like this?” I looked at companies like Slack and Figma with their super simple journey from lead to customer, and I knew their approach made far more sense than the sales-led model we were using. So after gaining executive buy-in, I helped launch a freemium product that went from 0 to100K users in less than 12 months. This is when I knew Product-Led Growth was the future. But what does it mean to be “product-led”? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this book. In addition, I’ll also show you: ✅ How to save 3-6 months of development and hundreds of thousands of dollars by launching a free trial in 24 hours—and why you should do it. ✅ How to turn more users into customers with the simple framework I invented—that already drives brands millions in revenue. ✅ Why you can't ever stop your churn, but how you can almost wipe it out. ✅ The 4-letter decision framework that will help you nail the right free model for your business. ✅ How to stop paying customers from slipping away. ✅ The #1 thing to improve right now to maximize your customer lifetime value. ✅ And a whole lot more! Product-Led Growth: How to Build a Product That Sells Itselfshares the frameworks, practical tips and best practices to help you transition into a product-led growth model. And today you can read the book for FREE on Product Hunt 🚀 → https://productled.com/book/ Share it and let me know what you think! Wes Bush CEO & Founder of ProductLed @wesbush

Wes Bush

Product-Led Summit

Maker

3yr ago

Ramli John

The PLG Maturity Assessment

Love how you've made your book "product-led!" In some ways, it's very freemium. How much time and effort did it take to make this happen?

@ramlijohn Thanks, Ramli! That was the goal. Practice what we preach! :) It took us a pretty long time to get this out there as we redid all the images and made it easier for folks to navigate through the chapters with the sticky table of contents. But so happy it's finally out in the wild. :)

Iaroslav Chuikov

Great content from famous and respectable team! Thanks for sharing, upvoted!

@je_suis_yaroslav Thanks for the shoutout! Hope you enjoy the book!

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