PRIMO is an app that allows you to buy things worldwide by scanning a PRIMO Tag or clicking a PRIMO Link in Instagram/Facebook. PRIMO Tags can be embedded in a print or digital picture, video, or on an actual product.
Merchants can now monetize their advertising by allowing their customers buy directly through that ad.
Imagine buying an iPhone 7 through a commercial with 1 tap. Or shopping at IKEA and avoiding all the lines.
The app is the POS, making the world a store.
PRIMO origin story: I watched a Michael Jackson documentary in 2003, and he was shopping by pointing his finger at products, and his people handled the rest in the background. I thought 'someday I want to make something that allows everyone to shop like that' https://youtu.be/CXl0O5ViuBw
@renato_shira Thanks Renato! We feel ecommerce is very well optimized for the PC era but there hasn't been anything for built from the ground up for the smartphone era.
@abasa@johnnyquachy Also merchants need users to buy stuff :) paying nothing to open a new potential sales channel is more than justifiable. What's your plan for on boarding new users?
@ykguler@johnnyquachy That's right. That's why we made it free to start and run. So far merchants have been extremely receptive. At the moment, we are onboarding merchants that have a large advertising budget, and user base. We are utilizing them to gain users.
@gregjwww Our system works with 1 click and the phone checks your movement to make sure you're human. It's actually 2 steps but the user only notices 1 step.
@abasa Clever, is this a valid way to avoid patent infringement? Primo's a great idea and I wouldn't want to see it squashed by Amazon's lawyers, I presume you've consulted legal advice on whether your app doesn't infringe their patent, right?
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