So much nicer than using Google Images search for brainstorming or collecting visual inspiration. Having several images immediately appear within a workspace where they can be arranged and sorted skips a few "clicks and think points" PER IMAGE compared to copy/paste from an old school search engine like Google Images into an application.
The ability to do this in real time with other team members, who can also view and manipulate the images and create annotations concurrently, really makes it feel as natural as if we were all sitting around a table with magical photos appearing out of thin air.
Popsync