One of the biggest mistakes app developers make is spending for user acquisition without a forecast (or even an idea) about the LTV of their users and therefore the ultimate ROI of their campaigns. This calculator gives you a great way to test out different inputs and assumptions about the costs of your campaigns and behaviors of your user base, in an easy-to-use and beautiful visualization. Any app developer considering a new paid acquisition campaign should check this out!
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Jasmine Energy
Hands down the quickest and easiest way to calculate LTV. Bravo Pollen team.
Pros:Simple to use forecasting tool from a great team at Pollen VC
Cons:none!
Pollen VC