Plenty

The investment platform for couples.

5.0•6 reviews•

982 followers

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Plenty is a wealth platform helping today's couples invest and plan for their future together. We bring the investment strategies and products of the wealthy to the everyday household. Built from ground up for couples to easily see "what's ours" and "what's mine", flexibly share accounts or keep them private, and start investing together in joint or individual accounts.
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Plenty gallery image
Plenty gallery image
Plenty gallery image
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Free Options
Launch tags:
Fintech•Dating•Investing
Launch Team / Built With

What do you think? …

Emily Luk
Maker
📌
✨ A journey 2 years in the making... 🎉 We're excited to launch Plenty to the public. When Channing Allen and I got engaged, we lived the problem we set out to solve. Our journey to starting Plenty started on a beach, dreaming about the future we wanted to create together. It led to interviewing financial planners, 10-tab spreadsheet models of our own finances, and drawing after drawing of a product we wish existed. What started with us, led us to discovering one of the biggest problems facing our generation today. We discovered how broken the financial industry is for couples who simply want to work together, for people who aren’t financial experts, and for those early on in their wealth building journeys. Today's couples are juggling the balance of togetherness and independence, just like they're juggling the demands of their careers and lives at home. Managing money in a "Yours/Mine/Ours" approach is the new normal. And as couples enter their 30's and 40's, they need better financial products to help them grow wealth faster: 💸 -> 5.08% APY for your cash 💸 -> 0.20% annual investing fee 💸 -> Advanced direct indexing portfolios 💸 -> and more coming soon... We built Plenty for couples like us. Couples who believe in the power of working together. 🙏 We’re excited for a world with plenty. If you’re excited about what we’re building, we'd love to hear your questions and feedback. Try our 2 week free trial today at withplenty.com. ** The product of the day award was provided by Product Hunt, a third party. The date of the rating is May 16, 2024. Any testimonials from clients of Plenty on Product Hunt are opinions and may not be representative of the view of all clients. No compensation was provided in relation to the award or testimonial.**
Aris Nakos
@bestofluk Really smooth user experience, makes me feel calm and trusting of you (please don't become SBF)
Emily Luk
Maker
@aris_nakos - Thanks Aris! We're out to make finances less stressful. 🤔 We'd also watched FTX + SBF for years and never quite understood the business... in the world of finance, if you can't understand the business... that's a problem.
Emily Luk
Maker
@davidgarsia - It's on our roadmap, but we're staying focused on the US right now. Each country has unique financial products and tax incentives, so it takes thoughtful planning to expand into new countries 🙂
Sebastian Fuchs
@bestofluk excited to test it out! thanks for building this 🌟
Mohamed Musbah
@bestofluk amazing, been waiting for this for a while! congrats!
Emily Willis
Ooooh, @bestofluk, I love your Plenty product demo (and great name)! UPVOTED! You're so right; the financial industry is ripe for disruption. Growing up, my father (a CFO/Chartered Accountant) always told us to save, save, save, buy shares, invest, etc., but he sadly died, and I have very little clue. The industry is full of sharks after commissions & you have no idea who you can trust. I love the family orientation of your technology, the beautiful dashboards, the personalized planning tools for couples, etc. Are there features for children also? My kids are <11yrs, but showing them a tool like Plenty would prepare them well for financial literacy. I couldn't gather from your demo, but can users invest within your platform (i.e., in indexed funds, etc.?) Which funds in which regions are available? Can you connect with your existing bank accounts, super funds (I'm from Australia, and we have super, which is like govt forced savings for retirement), so everything is in one place. Insurances (life, total permanent disability, income protection, etc.) are another detail finance managers always secure for you - can you lodge those in your platform also?
Emily Luk
Maker
@emily_willis1 - Thanks Emily! This industry is full of misaligned incentives and business models that encourage and maintain that. I wrote about the 5 lies I heard from financial planners before Channing and I decided to start Plenty. [0] 👶 //Kids// We've seen people use our goals feature to open up investing goals that they've named for each kid to show their kid how to invest. It functions like it's own portfolio nested under your account. It's on our roadmap to build out standalone accounts for kids too. 📈 //Investing// We're only available for US tax residents currently - we do offer investments in both index funds & an advanced strategy called direct indexing. We invest in US domestic stocks, Intl stocks, and US bonds. Insurance is also something we're thinking about to support our couples + families. [0]https://www.linkedin.com/posts/e...
Emily Willis
@bestofluk Great LinkedIn post, thanks for sharing. That's my experience also. A bummer you're only available for US residents.
Anastasiia Stepko
Congratulations on your launch! I noticed that Plenty can be used not only for couples but also for families. For example, my uncle and dad are interested in investing money but don't know how to do it. They're willing to give me money to invest on their behalf. However, they also want to stay in the loop and know what's going on.
Emily Luk
Maker
@anastasiia_stepko - Thanks Anastasiia! That's a helpful use case to know about. You're right, you can use Plenty for that today and open up accounts with either your uncle or dad.
Channing Allen
Maker
@anastasiia_stepko Thanks for the kind words, Anastasiia! While our current focus is on couples, expanding Plenty to encompass whole family investing is definitely part of our vision for the future.