You know you've made it when others build communities around your product. World of Warcraft, an incredibly resilient brand, is abundant with communities like this.
Related: @johnolilly has a short, well-written Medium essay on Microsoft's acquisition of Minecraft.
@rrhoover we realized Minecraft is a proxy for kids to show their reputation. Gaming is a starting point but there are many things that Playful will be adding to profiles soon. Stay tuned.
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Radical Culture: Episode One
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