We know, another PING... Good timing? Let's make it three days in a row 😜
Looking forward to getting feedback from the PH community.
We're around to questions and discussions all day from bonnie Scotland!
@jamiesunderland Haha I was literally just thinking the same thing. I look forward to another Ping tomorrow :D Congrats with the product, really nice idea, well done!
@steerj92 I would be disappointed if there wasn't a product called PING.. tomorrow (runs to develop new product) 😂 Thanks for the upvote, keen to hear what you think!
Hello Product Hunt,
All companies, especially startups, need the oxygen of publicity to grow. But how can you get media attention without hiring a big PR agency? After 20 years of working in PR I’ve designed a simple writing tool so anyone can write press releases that will get published by journalists and bloggers.
My vision is to disrupt the way startups do PR by building a community, democratising the media and empowering entrepreneurs.
PingGo asks you the questions a journalist would. Then it takes your answers and puts them in order for you to edit and colleagues comment on. It helps you find and build one to one relationships with journalists. And finally, gets you planning your next press release.
Here are some of PingGo’s best bits:
Eight press release kits
Questions that create news value
Invite colleagues and partners to comment
Proof of approval and final version sign off
Build a personal contact book of journalists
Pitch your press release to your media contacts
Track your press release
Message journalists in real-time
Plan your next press release
Let's PingGo.....
@kleneway Thank you - fab words of support!! It's a really exciting day - would love to hear your feedback once you have had chance to play around with it.
Wow! This is great, and it actually works. A perfect way to get to the details journalists want/ need, while avoiding the pitfalls of promotional language that many use in their PRs.
Seriously good work. Now to build out the journalist/ contact database side of things, and it'll be the perfect platform. 🙌
@matt_aunger Brilliant! Thanks a lot Matt. You're right, many startups can get too carried about with their promotional language and not include the facts that journalists actually want.
We're building it and hope the community can help us too 🙌
@matt_aunger thanks matt - really appreciate the feedback. you're right - press releases are all about the facts. no puff no fluff. We'd like to see startups build their media lists slowly. Scattergun distributions just don't work. Give a journalist an exclusive and you stand much more chance of getting coverage. Lots on the dev pipeline to make that work!
@matt_aunger :o) it's a tricky one to get people to do/change behaviour - sometimes easier to just throw money at a newswire and hope for the best. this disruption lark - not as easy as it looks
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