Hello everyone! ✨ I'm the co-founder of The Center for Applied Product Personality Research (cappr.org) and maker of Personality.marketing 🚀, a tool that enables you to get your marketing campaign's performance go through the roof. How? The tool lets you discover your brand personality using our rapid response "Big 5 Personality Swipeable". 📱 We developed personas for each personality type of customer. By targeting the persona that matches your brand's personality your campaign results will improve drastically. The tool will give you a report with: 📢 Words to use and to avoid 🖼 Images to depict and to avoid 📍 Brands to target and to avoid We interviewed several scientific researchers on this topic to help setting up the tool. Here are some interview snippets: ✅ Sandra Matz, researcher at the University of Cambridge, answers the question: "Why does personality centric marketing cause CTR and conversion go through the roof?"

✅ Dr. Michal Kosinski, the Stanford and Cambridge scientist who did ground breaking work in the field of Personality and Facebook Likes, answers: "How authentic are personality traits inferred from Facebook Likes?"

✅ Dr. Jan Schoormans, TU Delft Univ, elaborates on: "What makes us use the stuff we buy?"

If you are interested in more, find the whole interviews here: 👉🏻 Sandra Matz on personality & marketing effectiveness: https://cappr.org/sandra-matz-pe... 👉🏻Michal Kosinski on personality & Facebook likes: https://cappr.org/michal-kosinsk... 👉🏻 Jan Schoormans on personality & design: https://cappr.org/jan-schoormans... 💰 The product is free to use so everyone can try it. My goal is to find innovative brands, companies or agencies that are interested in collaboration.

Gijs Heerkens

Personality.marketing

Maker