Pebble Time

@shobeir Was there any specific reason why your team went with Kickstarter again, instead of going directly in stores?

@shobeir @gregbarbosa Haven't you seen the buzz yet? 2 million in 1 hour and crowdfunding as marketing campaign. The product is kind of ready and they have funding enough to launch without the Kickstarter campaign!

@shobeir @gregbarbosa Getting our latest and greatest in the hands of our most fervent supporters is a big deal to us. Nurturing and growing the deep connection we have with our community is the only way we want to move forward as we grow and learn in this space.

@shobeir @gregbarbosa @jisforjoe That's a great attitude. However, I would have thought doing that directly on your own site (where you can control all aspects of the experience) would have been better than in the confines of the KickStarter platform.

@shobeir @gregbarbosa We decided that launching Pebble Time on Kickstarter was the most efficient way to get the word out. We're a small company, up against the largest company. We wanted to communicated directly with our core community, the people who use Pebble every single day and our original backers. KS is the right platform on which to do that.

@rrhoover Would be curious to hear why they went back to Kickstarter for this. Wonder if they got some special deal to make this more worthwhile for them :)

@rrhoover @mubashariqbal they must have... zero chance they're paying normal split.

@rrhoover You should fix the typo...Time not TIme.

@rrhoover @mubashariqbal Probably a lot to do with marketing. You get production costs paid for and now this is going to be all over social media and news sites so it essentially becomes free and better marketing than they could get on their own site.

@rrhoover @mubashariqbal Some thoughts on this below: http://www.producthunt.com/posts...