Paper Trail colors brand names on your screen by the sustainability rating of their owner-company. To measure sustainability, we use ESG ratings from MSCI, which take into account the impact companies have in their carbon footprint and labor standards.
There are a lot of brand names, it is impossible keep track of which company owns what.
I made Paper Trail to solve that. It colours brands on your screen either red, yellow or green depending on the ESG rating of the company, with more info available if you hover. There are pros and cons with this approach, but I like that it adds a comparable way to see brands at a first glance.
I am thinking of adding a feature that inserts a link to the brand's website every time it appears on the screen as plain-text.
I would love your thoughts for next steps or which groups to target this towards.
Thanks,
Burhan
