Overstory is an all-in-one first party marketing measurment platform. By using Multi-Touch Attribution, Incrementality Modeling & Matched Market Testing, marketers can have the confidence to make changes to budgets that will drive actual business results.
Looking for a single source of truth for your business results and all of your ad channels? Overstory joins your site analytics, like Google Analyics 4 with all of your ad platform data like Facebook, LinkedIn, Instagram, Google Ads, etc. and all of your business results from sources like Shopify into one single interface. With dozens of integrations, Overstory can handle any type of data. If you need to understand what marketing channels, campaigns and tactics are actually improving your business, Overstory is the most robust solution available anywhere.
@mike_remke Congrats on your incredible launch! Wishing you an amazing journey forward. What’s been the most valuable lesson learned during this process?
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