Show - don't tell. OrangeCarpet let's you quickly create guided tours for onboarding or feature adoption to activate, convert, and retain more users for your SaaS. OrangeCarpet tour let's you show them what to do with video, and explain your features.
TL;DR
I believe that traditional product tours (i.e. tooltips/full screen modals) have their time and place for onboarding users to SaaS products or new features, but are way overused, overcomplicated to set up, and overpriced.
OrangeCarpet let's you create video/image-based product tours that are more likely to be effective in SaaS products that have any significant level of complexity for their users.
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Longer Pitch:
There are many common issues with traditional product tour software:
1. They hijack a user's screen, which can lead to a negative impact in some cases
2. They are clunky and it's a pain to work with dynamic elements in your app (i.e. overlays, elements that may or may not appear)
3. They aren't always effective. Many users simply click through them without retaining any information, and then can't go back to re-do it.
4. They break often if you change anything in your app
When I came across WordPress' onboarding flow about 4 months ago in a ProductLed.com guide, I thought it was a great solution to all of these problems and decided to build a tool that would replicate and extend their approach.
So here's how the approach of OrangeCarpet (roll out the...orange...carpet for your users - red was taken) is different:
1. Tours live in a widget at the bottom of a specified page that users can minimize, close, or learn from at any time. It does not take away their control of their session.
2. Because you don't need to target specific element selectors on the page, these tours do not "break" for a specific stack or if your developers change the structure of a page.
3. Users can go back and forth between steps if they forget things. In addition, video or image-based steps convey a lot more information than a simple tooltip/click.
For now, OrangeCarpet is designed for SMBs, with pricing and features to match. You can get all your flows set-up on the free plan if you'd like to give it a try: https://orangecarpet.io/
Sweet branding, really 'tells' a lot in 2 words. (I, as a user, actually do want the orange, rather than red carpet experience haha.)
Congrats on your launch!
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