76% of purchases from Instagram Shoppable Posts are abandoned before sale. OneTap reduces abandoned sales by making the buying process 10x easier. It's literally one tap to buy via Apple/Android Pay.
Hey @ewan_collinge - great idea! Did you see today's news about Instagram launching in-app checkout? Curious to see how you intent on pivoting in light of this. https://instagram-press.com/blog...
Hi I'm Ewan, one of the founders of OneTap. It all started when I was on holiday with my girlfriend a few months back. She kept looking on Instagram to buy sunglasses. But every time she found some she liked she'd get redirected to a website with a really long checkout process. She could never be bothered to fill in all the details, so she'd always give up halfway through. Seemed like a wasted opportunity for the seller – and her!
So I thought up OneTap, a super simple Instagram checkout, which makes selling (and buying) stuff on Instagram so much easier. Think Shopify but a million times simpler to sell.
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