Omsom brings proud, loud Asian flavors into your pantry, sitting right between the tomato sauce and olive oil. We craft starters (shortcuts for specific Asian dishes). All the sauces, seasonings, + aromatics needed - just add your own protein and veggies!
@ejsnowdon hehe thank you! We had to pay homage to our Vietnamese roots -- and loved the idea of reclaiming a phrase that was typically used to chastise us as children.
Love this idea! My experience lies with traditional French and Italian cuisine but I am so so interested in authentic Asian cuisine, the sheer volume of flavor and passion has always blown me away. Cannot wait to try this!
@aaronoleary@kim617 Hey Kim. I love the branding.
I saw on your site that you're working with your sister! That sounds like a dream and also kinda wild at the same time. How did you make founding a co together work? (I'd love to work with my sis 🥰)
@aaronoleary@ejsnowdon Thank you! We worked super hard on the brand to reflect this proud + loud energy that often hasn't been afforded to Asian cuisines / products in mainstream grocery's "ethnic" aisle (blergh).
We always joke that the company has been long in the making, since the early 90s lol. I've always wanted to start a company with Vanessa - just had to wait for her to leave her corporate gig and jump on the chance to build together! In terms of how we make it work - thankfully, we have super complementary skillsets. She's super analytical, data-driven, and strategic - whereas I'm much more right brain and on the creative / storytelling side. There are definitely some tough days where the sister dynamic comes roaring back, but at the heart of all of it is a deep trust+love in one another! 💕
@aaronoleary@kim617 Love to hear that. Thanks for sharing your journey. What a great thing to work together and compliment each others talents.
I can feel that energy in the branding. Makes me want to dive in and cook! (And I'm a horrible cook sadly). Hoping for international expansions! (UK based). Good luck with the launch and beyond. Excited to see what happens for you both.
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