Double GIF feature this morning w/ GifYogurt posted by @nickyads.
As much as I love GIFs, I've played with a ton of these apps. Other than the awesome name (timely w/ the World Cup), what makes Nutmeg special, @thejulielogan? :)
;) @rrhoover Will be doing some fun thing for the World Cup, for sure!
Great question. Nutmeg is not rooted in algorithms or tech, it's rooted in gifs as a new medium. Gifs can be so much more than low quality cat memes, they just need to be elevated. That's core to Nutmeg, we're so content driven because we treat gifs like a language.
*Conversations move fast.*
Our clean and simple user experience was designed to let you focus on enjoying the chat, not dealing with technology.
*Not every gif is worth texting.*
Only conversational, high quality, and emotion-evoking gifs go in the app. A level of quality control is required, people will come to Nutmeg because they know it's full of gifs they want to share. I come from Hollywood and digital advertising, where a good edit is judged in frames. Our curators are similarly fluent in storytelling. We know what a good gif looks like.
*The New Trailer for Mobile*
Email me if you want to go into this more :) >> julie@thisisnutmeg.com
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