Not Pot

Can you speak to quality control of your product? A peer reviewed study found many CBD products contained CBD levels different than advertised and some actually did have THC. I’ve heard even hemp has low levels of THC. Do you have third party analysis for example, confirming substance levels in your product? Many thanks for your thoughts on this.

Hi! 👋We’re Not Pot. Our mission is to #freeplantsandpeople aka destigmatize hemp and fight against criminal injustice—on our own terms. Our first product is a daily vegan CBD gummy (shaped like a polar bear). Here’s a deep dive 🌊into what we care about. Research 👩‍🔬 Due to the legal complexities preventing robust cannabis research and high-quality clinical studies and trials in the United States, our research and development team works hand in hand with some of the most prominent members of the medical and scientific communities in Israel who are at the forefront of medical cannabis research and have co-authored more than 160 scientific publications and secured over 46 patents. Design 🎨 While efficacy is the backbone of Not Pot, design is in our DNA (& what we seriously geek out about). Behind the scenes is an all-star cast of industry veterans: the branding was done by the same Parisian designer behind Glossier (she came up with Glossier pink!), as well as creatives who have created the most memorable campaigns for Casper, Hims (the famous cacti photos!), and Buffy to name a few. Together, our bad🍑 creative team has transformed Not Pot into a friendly, science-based, and socially conscious lifestyle brand with the intention of de-stigmatizing hemp while mobilizing moms and millennials alike to show off their favorite CBD products to friends on Instagram and IRL vs. hiding them in the back of their drawer. Criminal Justice Reform 🕊️ Almost half of all drug arrests in the US are for simple cannabis possession, and every year, more than 600,000 people are branded with lifelong criminal record, preventing them from being able to get employment, housing, and federal financial aid. As US companies, led by mainly white men, get billion-dollar valuations on the Canadian stock market, and our fellow community members simultaneously sit in jail for simple possession, we feel we have a moral obligation to bring awareness and justice to these issues. To that end, we’re proud to work with The Bail Project, a non-profit organization designed to combat mass incarceration by disrupting the money bail system through a revolving bail fund. Using profits from sales, we pledge to pay bail for one person in need every month.

Love the branding, @kati_holland. 👏 The homepage doesn't talk much about the effects or value prop of using CBD. Is this for legal purposes or am I missing something?