Needl Analytics

This is a simple bi-product of our data analytics tool Needl Analytics. We thought it would be fun to let Hunters play with it and get their views before we build it in to our analytics platform. Our users have asked us specifically for a simple Google Analytics audience query tool that uses Needl’s powerful data extraction and analytics engine to find segments within the data...in seconds. This is our first beta release with a simple UI, so please don’t expect it to be perfect. We would love to hear your feedback on using the tool. How does it work? Audience Explorer probes your Google Analytics data via the api and finds segments that perform better (have a better conversion rate than site average), that can then be used to improve the performance of your Google Ads/Facebook campaigns. It omits segments with a conversion rate lower or not significantly different from site average. Audience Explorer uses an algorithm based on Naive Bayes to calculate high converting audiences and audience reach. You can adjust the dimension mix and other settings to match the target advertising platform.

Here is a quick video on the tool https://needlanalytics.com/audience