Nail Your Niche

Nail Your Niche

Find product market fit faster

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Early stage startup founders often think marketing is something you do *after* you hit product-market fit. In fact, marketing is essential to *achieving* product-market fit. You need it from the beginning. This course teaches proven tactics you can use today.
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Launch tags:
Marketing•Startup Lessons•Growth Hacks
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What do you think? …

Nathan Baschez
Maker
📌
Hey y'all! Super excited to be hunting Sonia's very first course!! Sonia has been working in early stage startups for 8 years now, both as a fractional CMO and as the first marketer at Atmos, a home building startup where she led growth from $0 through YC, Seed, and Series A. Along the way I've benefitted a TON from her advice. She always has the most useful tactics to help early-stage companies find their initial niche. You'll be able to go through this course quickly and easily come away with a dozen or more things that you can implement immediately in your startup, each of which increase your odds of finding product-market fit faster. Founders, would love to hear what kinds of questions you have or things that are top of mind for you when it comes to marketing!
Devin doggy
@nbashaw I’m currently working on completing my PMF stage, and I’ve read and studied a lot of materials, so I feel like I’ve got a good grasp of it. This course looks interesting, and I think it could be worth checking out. However, I’m curious—if I have no ideas about what product to build, what should my first step be? Also, what are some actionable, low-cost strategies for achieving PMF without spending money?
Max Savonin
@nbashaw Sonia's experience in early-stage startups makes her a valuable resource for founders seeking guidance on product-market fit. The focus on practical tactics and actionable advice aligns well with the needs of early-stage companies. Here are some questions for further exploration: - What specific topics or areas of marketing will the course cover (e.g., customer acquisition, branding, content strategy)? - Who is the ideal target audience for this course (e.g., first-time founders, tech startups)? - What is the format of the course (e.g., videos, lectures, interactive exercises)? As a developer with experience in marketing and startup growth, I'm interested in how Sonia's course can be further enhanced. Here are some potential areas for collaboration: - Assisting in developing additional course content or case studies. - Incorporating interactive elements like quizzes, exercises, or simulations to enhance the learning experience. - Creating a community platform for course participants to connect, share experiences, and receive ongoing support. I'd love to learn more about the course content and explore opportunities to contribute to its development. Additionally, I'm interested in hearing from other Product Hunt users about their marketing challenges and what they hope to gain from Sonia's course.
Patricia Harris
@nbashaw what a fantastic initiative! This course by Sonia sounds like a treasure trove of insights for early-stage startups. Kudos to Sonia for sharing her knowledge and helping others navigate the tricky waters of finding their niche.
Maker
@patriciaharris Thanks Patricia! Super hopeful that founders will find it useful!
Olivia Jane Mitchell
This course sounds awesome, especially for those of us in the early startup stage.
Maker
@oliviajanemitchell Yesss! Let me know if there's anything that stands out or if something is missing. I'd love to keep adding to it to make it relevant to startup founders.