Reduce user acquisition cost with Megacool! Megacool is a mobile SDK for game developers that lets their players capture GIF highlights to share with friends.
Thank you very much for hunting us, @nivo0o0!
Hi everyone, I’m Nick, co-founder of Megacool! We have been working hard over the last two years to solve the toughest part of launching a mobile game: getting users!
Before Megacool we worked as game developers at Dirtybit and couldn’t justify paying the high user acquisition cost to grow the user base: the LTV was too low. We had to think differently. Eventually, we found out how we could trigger our users do the marketing for us. Today Dirtybit has over 100M downloads of the Fun Run games. With Megacool we want to help other game studios to become successful with user-to-user marketing 🎉
In short, the Megacool SDK provides GIF capturing and sharing. Users simply capture and share engaging moments from your gameplay with their friends, including a link back to the game. Additionally on a dashboard you can:
- Get full insight into shares, clicks, installs, re-engaged users, conversion rates and what sharing channels are the most powerful
- See which GIFs generate most installs
- Get a real-time view of shared GIFs
GIF is a great format to present what your game is all about. It’s short, fun, autoplays on most platforms and much more transparent than a polished advertisement video. Most people have a very short attention span, so a 1–10 second GIF that automatically plays is a perfect fit for mobile devices 📱
We have focused on games since we know the space, but we would love to hear what other areas you would see it useful and any other feedback you may have!
We're also very excited about ARKit apps😺 Being able to easily share what you experience on your screen with friends is something we believe will be a big part of AR. Just like all the #arkit examples out there https://twitter.com/madewithARKit
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