The Experimental Method is a weekly newsletter of scientific method applied to business, featuring innovative founders that walk you through the experiments they’ve done and how you can do them too.
Hunters,
I’ll be honest with you - we had an awesome creative team but no idea what we were doing when making ads. We kinda just made stuff that looked cool, and if everyone else agreed it looked good we would launch it. 🤷♂️ Sound familiar?
Thing is, creative is (by far) the most important element to ad success. Statistically, most ads we launch don't work well. So why are we still totally shooting in the dark with NO efficient processes? Why does it feel like data science/automation has benefited every part of the marketing process EXCEPT for creative?
Marpipe is 2 years in the making. We originally built it to solve our own problem as an agency, but after showing it to folks at Adobe, MediaMath, and others, we raised enough money to spend the past year building it so we can deliver it to you as a simple freemium platform (right in time for Q4!!);
✅ Using just a few creative assets, build hundreds of creatives in a multivariate grid.
✅ Launch them all to your desired level of spend (works for small OR big spenders).
✅ Find positive-outlier ads to scale.
🎉 Discover WHY your ads work at the asset-level so you can build better creative in the future.
🎉 Never make creative guesses again & stop getting crushed by creative fatigue
Now trusted by creatives & marketers at companies like Segment, Tubi, and Mars, we hope you’ll take it for a spin as well and let us know what you think. Happy testing!
@wata_hia Super simple! Once you make an account, go to Settings and click 'Connect Facebook.' From there, all the ad accounts, pages, and IG accounts you have access to will be able to be used for launching your creative tests
@wata_hia Great question! Once you connect Facebook to Marpipe, you are able to create separate accounts for each brand you manage. Each account can then be linked to it's respective FB ad account, page, and instagram for launching!
@wata_hia It's really easy, all in all it only takes about ten minutes to get hundreds of ads live in Facebook Ads Manager. This video shows the whole process:
@shani_majer Thanks Shani! Good question - Marpipe does not try to auto-optimize your campaigns. Instead it provides you with the tools to build, launch, and analyze creative tests at a much larger scale than what has previously been attainable. When you create an experiment in Marpipe you may end up with potentially hundreds of creative variants. Each creative variant is incrementally different from the next. Once you automatically launch the experiment from the platform, you start to collect data on each isolated component (the benefit of MVT experimental design). Not only is it easier to find winners when you cast a wider net - but you also collect valuable insight that build upon itself.
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