Manna is about making food easier, no matter your desire, lifestyle or dietary needs. Swipe on recipes to discover your next meal. ⁠Swap out recipes ingredient to meet your needs.⁠ Shop for groceries with just one click.

Manna is about making food easier, no matter your desire, lifestyle or dietary needs. We're on a mission to change the way people discover, cook and shop for food. Our goal is to connect people with recipes, community and convenience. The Problem: Recipes online are as ubiquitous as they are broken. There's 2 crucial points of disconnection: going from seeing dishes on social media to actual recipe URLs, and from finding recipes to shopping for the ingredients. In the current landscape, if I'm scrolling through Instagram, or Pinterest I often find recipe content that looks delicious. But the recipe isn't actually attached to the content. There's a link to another link to a website, and from there the expectation is that I print it out. On top of that, I some food allergies and there's no way for me to modify the recipe to my needs. An even bigger pain point is shopping for ingredients from recipes. Statistics show that over 80% of American shoppers use recipes as their starting point for online grocery shopping (Source: Chicory). But in the current landscape, I have to manually go through and select each ingredient and quantity one at a time, which is tedious and creates massive drop off. Manna Is The Solution: We're the first platform to solve the missing links in a user’s food journey. We take people through the entire lifecycle of food: from search and discovery, to shopping and cooking, to customizing and sharing. The fundamental goal of Manna is to streamline the entire food experience into one platform. People can use our one app instead of five to: Discover (Yummly) Organize (BigOven), Meal Plan (Mealime), Share (Instagram) and Shop. With Manna, creators can attach recipes directly to the videos/photos they create. Home cooks can save those recipes easily, customize them to their needs and automatically shop for ingredients. On Manna, any recipe is instantly shoppable. Doesn't matter whether the recipe came from Bobby Flay or Bobby in Iowa, just click the grocery cart and we handle the rest.

@rachel_abady @guy_greenstein @josh_abady Great job, Congrats on the launch !

@rachel_abady This is an incredibly creative idea! It is a one-stop shop for your entire food experience. Kudos to the team !

@rachel_abady I don't think the disconnect you pointed out actually exists, For example Yummly does meal planning + ingredient checkout (with 3 more big groceries than you support).

Wow! Being able to add the ingredients directly to an Amazon cart and have them delivered to your door is very cool. Meal prep kits have exploded in popularity during the pandemic, but they're rather wasteful. Streamlining finding a recipe, making alterations, ordering the products, and cooking with them upon arrival, all from one app, seems like a great alternative. Kudos!

@matthew_ritchie Thanks a lot Matthew! Spot on assessment too. In meetings I often explain it like having a meal kit where you pick exactly what you want and nothing else

@josh_abady Cool! I don't believe we have Amazon Fresh in Canada (I think you can only non-perishable items), but I think that integration is really cool. I imagine being able to integrate with other grocery stores that offer online ordering and deliveries could open up the doors for you business wise, too. Congrats again on the launch!

@matthew_ritchie Is there a grocer in Canada that would be ideal from your perspective/do you already order online from one? I used to live in Montreal and I want to make sure we approach that market soon

@josh_abady I personally don't because there's one a block from my house and they don't even have BOPIS. I think it's still a bit of a mess out here though. I know Walmart Canada has the whole process pretty nailed down. And speaking of Montreal, the province of Quebec seems a lot more advanced than others provinces when it comes to the apps they partner with—for instance, a lot of them partner with those apps that aim to eliminate food waste, but I haven't seen similar adoption in Ontario. I think Metro, IGA, and Walmart could be good options. Loblaws and Sobeys are the other big chains, of course, and own the majority of the smaller chains.

@matthew_ritchie Super helpful context thank you. Also I noticed that too! I was in Montreal in 2017 and the tech integrations were already getting popular

Cool app! Any plan for android? Some feedback: saw the stats that 80% of American shoppers use recipes as their starting point for online grocery shopping. I think there is also a purchase pattern when you make groceries for the week to pick up accurate ingredients for a recipe you have in mind, then for the rest buying stuff more "randomly" based on the day's good deal, the seasonality of fresh ingredients... Would be very helpful also to have a feature then such as "what can I do with what I have bought". Note I have been using a recipe app for 5 years now (even paying subscription) and that's a feature I really miss, always stuck in the middle of the week asking myself what I can cook for the kids tonight...

@guillaume_mathieu1 Definitely plans for Android and web later this year. And love where your head is at with the leftover ingredients. We have designs for a pantry feature that would do exactly what you're suggesting and could even over time recommend recipes that would maximize your leftover ingredients. Great to hear that's something you'd enjoy! Any other feedback you have keep it coming

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