Mailchimp has been my go-to for email marketing – it just works.
Super clean interface, tons of ready-to-use templates, and the automation flows are a lifesaver. Whether I’m sending a quick update or a full-on campaign, it’s easy to set up and actually looks professional when it lands in the inbox.
The audience segmentation tools are powerful, especially when paired with e-commerce or lead-gen funnels. That said, pricing can get a bit steep once your list grows – but for the value it delivers, it’s worth it.
If you’re just starting out or growing a small business, Mailchimp is one of the most reliable platforms out there.