Liquid Death Mountain Water

Murder your thirst. #DeathToPlastic

2.3•3 reviews•

3 followers

Murder your thirst. #DeathToPlastic

2.3•3 reviews•

3 followers

•

•

Liquid Death Mountain Water gallery image

Launch tags:

Health & Fitness•Marketing•Climate Tech

Launch Team

H. Harreld Dinkins

This is one of the most insipidly stupid things I have ever seen on product hunt or, indeed, anywhere at all. So does anyone want to suggest how there’s anything ethically defensible about siphoning off a critical resource like alpine water in Austria during a period of accelerated climate change to realize profit that depends on sealing it into metal cans for delivery via transatlantic shipping for sale to the wealthy as a fetish resource for individual consumption? Because the “product” seems beyond deplorable as its an utterly unnecessary nor does it contribute to any public or common good, though certainly does needlessly increase and intensify an atmospheric carbon load while undermining the political imperative of governments to supply safe and healthy drinking water to all. This is not a product to be proud of. It is an unsubstantial scam to make one’s core business an activity that damages and corrodes by burdening the planet exactly where it needs balms and which disproportionately increases the risks and harms dumped upon the most vulnerable as intrinsic to profits. The most appropriate response by any honest review would be to affirm that it is a shameful idea.

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5yr ago

Eray Basar

PhotoEditor SDK

@harreld sad but true. From a marketing perspective it's well executed, but then again I feel like...what are they trying to sell? And most importantly...why?

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5yr ago

Andrew Liebchen

@harreld It'd be great if we could hear from the make @mike_cessario on this point? If are really making a point of saying that you chose cans over bottles for sustainability, you also need to reckon with the problem of transporting water around the world and thereby increasing the carbon load in the atmosphere... Not only that, but Aluminum mining and recycling is incredibly energy intensive. In the US, its mostly powered by coal.

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5yr ago

Dustin Gamester

@harreld This is the most upvoted comment, and it is hidden on the bottom. Seeing this has really made me lose a lot of faith in product hunt

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5yr ago

Ryan Hoover

Product Hunt

The branding reminds me of Brutal Legend, a game starring Jack Black (certainly Tenacious D inspired) from 2009. 😆 The name is certainly eye-catching. How'd you decide on this direction, @cessario?

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6yr ago

Mike Death

Liquid Death Mountain Water

Maker

@cessario @rrhoover In my past life as an ad agency creative director, I was always perplexed by the strict rules that brands and CPG products create for themselves. Why is it completely ok for a horror movie product to have blood and gore and profanity and make $250 million? Or why can a rapper like Eminem make some of the all-time highest grossing music products filled with controversial awesomeness? But then CPG products, like beverages, all have to play by 1950's rules and be safe, boring, corporate, functional, rational, and appeal to absolutely everyone? All we wanted to do with Liquid Death was to make a CPG product that gets to play by entertainment product rules. Why not? There's a reason why people have such a deep passion and love for entertainment products, probably more so than almost anything else. And more specifically, we wanted to make a healthy product that is provocative and hilarious in a world where only unhealthy brands like energy drinks, soda, beer, candy, and fast food get to have all the fun.

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6yr ago

Daniel Grossberg

i love how if I select I'm under 18 I get sent to disney.com. Bravo @mike_cessario

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6yr ago

Mike Death

Liquid Death Mountain Water

Maker

@deec_nj So glad you actually tried clicking the button haha

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6yr ago

Yonz

@mike_cessario I love it! It is sad that there is no room for satire and play in this heavily public world. Curious to hear what came of this...

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4yr ago

Dean Verhoeven

Did I miss something here? No one is going to mention that this is an *awful* idea sustainability-wise? Yes, aluminum might be easier to recycle than plastic, but it still takes gobs of energy to produce and recycle, and only a fraction of it actually gets recycled. Not to mention the energy (and carbon) costs of canning and shipping to the consumer. The planet needs people to use reusable water bottles and well-filtered tap water, not super-expensive water in cans (or plastic).

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5yr ago