Purchase equity ownership in real, operating commercial solar panels. Each share owned on Legends Solar has an investment profile similar to real ownership in an operating solar panel.
We're seeing an explosion of alternative asset investing platforms but I haven't seen this for solar panels. Smart!
My only concern: The site reports an estimated 7.3% return (I assume that's annual, although it doesn't clarify). How is that calculated and how confident are you in that return? The risk component matters a lot because if it's 7.3% with extremely low risk, it might be appealing but if it has any moderate amount of risk, I would put my money elsewhere because 7.3% isn't that much.
Very curious to learn more, @lassor_feasley. :)
@rrhoover
Great question. We are working with a number of finance partners to identify solar facilities to sell onto Legends Solar. We are also deciding on the financial structure of the investment. We want it to be simple an intuitive, and most of all transparent - just like our brand and UI.
Unlike Robinhood or other brokerage apps, we actually design everything from the UI and experience to the structure of the security itself. My background is in product design and I bring that ethic to everything we do. I think a lot of fintech products start with the flawed assumption that their users want to be like little mini hedge funds. We know better.
A number of factors could effect the return, and the ROI might be slightly different for different projects. For example, a solar farm that sold to a utility grid would earn only a few cents per KwH generated. But a farm that sold power to a factory or hospital could charge significantly more. The rub is that the utility grid is much lower risk than the private commercial power customer.
In the future, we might get into origination, meaning that Legends Solar investors would put up cash for new projects that have not yet been built. In that case, the investor will take on some construction risk but potentially experience a stronger return.
7.3% is a benchmark that I think is a reasonable target for our first offering, it is intended for context, and should not be mistaken for a promise. Once our first product is ready for launch, we'll include a detailed pro forma with information on risk profile and a more formal estimation of projected ROI.
@lassor_feasley appreciate the detailed response! Once you get to that point, I think it would be helpful to provide more details on the model and success stories to give potential investors more confidence.
I've looked at several alt investing opportunities and hesitate to participate for those exact reasons. It's hard to trust marketing copy. :)
@rrhoover Totally... we are about half a year into building this, and earning trust and credibility is top of mind.
We actually took a trip down to DC to interview one of our accredited solar panel investors last Thursday so that we could feature him on our blog.
@sowmya_iyer1 Thanks Sowmya - part of what inspired me to start taking this concept seriously is that more and more people are conscientious about the way they invest. They wanna know what is behind their savings and if the businesses they own through them are in accord with their values. No matter what your politics are, you'll always know exactly what you own on Legends Solar.
Legends Solar allows you to buy operating panels on commercial solar farms and earn cash as you generate and sell electricity.
If you're like me, you would 1000% install residential solar panels on your home - but maybe you're a renter or you live in the city where it's not practical.
On Legends, you can buy just one solar panel for a few hundred bucks, or a whole rooftop's worth. That means you'll own real solar panels, and the right to collect the cash they earn.
As a designer, I make sure everything about Legends is simple and intuitive. On our project monitoring software, Legends Rooftop, you'll see your impact and earnings conceptualized through beautiful and intuitive metrics and data visualizations.
Legends won't feel like owning an abstract financial security - it will feel like owning a consumer product, almost like you could put it in your pocket.
Right now, we are beta testing Legends Solar with private investors who invest $100K+ each in solar panels. We work with leading solar finance organizations to vet, source, and service our investments. That's helping us work out the kinks with transactions, engineering, and design.
In a few months, we will launch our 'retail' product - anyone will be able to buy solar panels and collect cash earnings. You can claim early access to our launch by visiting www.Legends.Solar and 'reserving panels' today.
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