Koko

@ourielohayon Thanks, Ouriel. We've iterated a TONNE over the months and have learned a lot from our beta community (over 3,000 people). @chrysb, co-founder of Secret, recently Tweeted something out that generated an exchange worth highlighting: https://twitter.com/chrysb/statu... A reply to him: "Yes. People are quick to knock anonymity, though I think it's more of a product challenge than a "people suck" one." And then his response: "It certainly is a product challenge :) A very human challenge..." We whole heartedly agree with both of those points! Anonymity is an incredibly difficult human challenge and one that we've been learning a lot about. We've been fortunate to have the lessons of Secret and other similar apps to learn from. We've also called in support from product experts such as @arainert and Rachel Nash, who was an early product designer at Timehop. They've been invaluable at times.

@ourielohayon You're absolutely right. A completely different tone than the other anonymity apps. They felt slanderous and cold, where as this one seemingly aims to improve lives. I will be curious to see how they handle the trolls, and the tone itself as the mass market jumps into it.

@ak310i Good questions. The apps you mentioned offer emotional support in a 1-to-1 chat experience. Our app, by contrast, looks and functions more like a social app (you can post, you can reply, you can lurk on content). Users in our community get short-term emotional support (as one would get on the apps you mentioned), but they also learn enduring techniques to build resilience against stress, anxiety, and depression. The concept for our app has also been rigorously evaluated in a randomized controlled trial. Repeated use of a web-based version of our platform was shown to convey significant psychological benefits. As for the name, we like how it sounds and we like the fact that it has 'ok' embedded within it.