With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey.
Journey AI analyzes your raw customer research and maps it for you in minutes—fast forwarding the weeks-long journey mapping process and making it easy to gain context from vast amounts of customer research without fear of information gaps or bias.
Hi there,
Your user research doesn’t belong in a dusty knowledge base. Journey AI helps you make sense of tons of qualitative user data, quickly, within the context of user journeys. I know so many folks in this community who can benefit from it, which is why I’m so excited for this launch. 🎉
Within just a few hours of using Journey AI in TheyDo, you can have an entire ecosystem of journeys to inform better decision-making.
Journey AI parses user insights, such as interviews, support tickets, and survey responses, to construct powerful journeys sourced directly from the voice of the user. Let these maps guide product decisions and add context to your roadmap.
Aligning the product roadmap with user needs doesn’t have to be a challenge.
Use Journey AI to contextualize product ideas, remove bias from task prioritization, and tie user benefits to OKRs. The model is 100% private, so you don’t have to worry about shared data.
Journey AI is part of TheyDo, the collaborative platform for user-centric journeys. With Journey AI and TheyDo, qualitative research is transformed into insights, such as:
🤕Pains
🏆Gains
💜Needs
🥽Observations
These insights are added to a bespoke journey map created for you by AI. As you add new research, your journeys update automatically. Using your insights, Journey AI automatically reveals opportunities for customer and business impact, taking you from research to prioritization faster than ever. ⚡️
Don’t file away your research; put it to use with Journey AI. Try it out on theydo.com/ai — and let us know what you think!
Wow! What an ambitious and interesting product. I'm especially blown away of how easily all insights stick to opportunities created, to get a good overview and not lose insights on the way. You managed to give something very unruly some structure!
I generally agree that the actual work sifting through interviews, synthesising and organising everything is time consuming, though one retro part of me think that process in itself helps me and my team understand and feel more. Do you think there's a risk in automating some of these things too much? An honest and more philosophical question :)
@sabina_sonning thank you!! Yes, it's so cool to see how this solves a complex challenge. On the risk of automation: 100%. We actually spent the last months working closely with researchers, UX and service designers to get as close to mimicking their workflow as possible. But I don't think we should consider removing the mapping process altogether.
It's super valuable to gain an understanding of what you have learned from your customer. That said, not all journeys are created equally. With Journey AI you're main journey can be a map you created, but we're creating the idea that it can have 100s of source journeys (each reflecting a single customer interview) to build up the bigger picture. This is a new, very powerful tool, designers and researchers really love.
Ah this looks pretty cool -- in some prelim playing around it has unearthed a few unique insights, so this has the potential to be a huge time saver.
Finally -- useful AI :)
By far the best journey management tool out there. Great UI, A.I. + many templates to get teams started instantly and all the intergrations to connect it into existing workflows. This is a gamechanger for any large organisation that want to move faster and become truly customer centric.
Working with TheyDo has been one of the most impactful experiences ever. As a UX Designer, I've always been a huge advocate of adopting a customer-centric mindset within the organization of my clients.
Running a Design Thinking project is tons of fun. But it's not something that should happen on a project basis.
TheyDo empowered me with a way of working that helps organizations to centralize their Customer Journey Mapping and use it as a springboard for customer-centricity.
The tool is easy to understand and simple to use.
Absolutely the most scalable solution for customer journey mapping and management. TheyDo is an incredibly compelling platform: centralizing & standardizing customer journeys, unifying problem discovery, solution discovery, and solution delivery workflows, and linking journeys with relevant data to prioritize high-priority initiatives.
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