iZooto: software for online merchants to retarget

iZooto

Maker

Hi everyone. Stoked to have been hunted! Thanks, @kwdinc I am Vivek, a Founder at iZooto. We are first-time founders and we couldn't be happier about having you guys weigh in on what sucks and what rocks! iZooto's a web marketers wet dream (or that's how we would like to think of it). With iZooto, you can now: • Retarget users automatically without selling kidneys. Set it up. Let it go. Watch 'em roll in! • Personalize notifications by whether someone likes potpourri or pot and if they ran away at the sight of your homepage or slept on your Deal Of The Day • Send notifications when they are most likely to be in a boring meeting. Not when they are at the pub down the street on a Friday evening • Create rich-media notifications that even their grandma will click. Don't bug your developers about making these for you! Our data says you will need exactly 15 seconds to get your first subscriber and be set for world domination but if you can beat that record (we'll track it all for you), you will get a swanky new Kindle Oasis shipped right to your doorstep. Go ahead. Give it a whirl. For all you apple-of-our-eyes, we have a special 20% flat (code PHersROCK) for a year on your iZooto susbscription.

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7yr ago

Abhishek Agarwal

What are the opt-in rates likes? How efficient is this as compared to an email newsletter?

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7yr ago

Vivek Khandelwal

iZooto

Maker

@abhishek_agarwal The opt-in rates vary between 3% - 10%. This usually starts flattening over a period of time. Having said that if you give a real strong reason for users to subscribe and design the subscription experience well enough, you can push this number beyond 15%. This is something that we have paid a lot of attention to. We understand that a single % can help marketers really scale their marketing list. As far as comparing with email newsletter - These are different channels and comparison won't be fair but we have seen that clickthrough rates can be as high as 15%-20%, something you won't see with Email ( because of low open rates ). Trust that answers your question.

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7yr ago

Abhishek Agarwal

@vivekk Broadly, it does. I guess some of this will also vary by what is the exact nature of the notifications vs. email content that one would be sending to them. Or do you think this CTR would be better and function better across categories of content?

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7yr ago

Vivek Khandelwal

iZooto

Maker

@abhishek_agarwal Bang on. Email has a specific purpose and a specific type of content works best for email. Push Notifications are more supposed to be short, crisp and spontaneous. This could be used to curate your newsletter list. In terms of user acquisition, I would literally place this on top of the funnel, above email

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7yr ago

Shrikant Kale

iZooto

Maker

@vivekk @abhishek_agarwal Timing and relevence of the content to end-users are utmost important. Notifications are actionable inherently, which provides an edge over email for crisp messages that have limited lifetimes. CTRs do vary across different categories as well. For instance, notifications related to promotional sales on e-com stores, updates from news site draw higher CTRs.

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7yr ago

Abhishek Agarwal

@vivekk @shrikant_kale Makes sense, folks. Thanks.

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7yr ago

Praval Singh

Zoho Social

Congratulations guys, for the launch! I have one quick question and it applies to not just iZooto, but any service that adds (more) notifications to my life. :) In a world where people are moving towards ad-blockers and turning off notifications on devices for things that aren't critical, what insights do you have on the usage of a push-notification tool like yours. Do you think they work better for certain geos, demographics and verticals and less for the others? I know we could talk about getting your messaging right to make it work, etc. etc. but I am looking at answers beyond the obvious ones. Your insight on this would be much appreciated. Once again, thanks and wish you all the very best.

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7yr ago

Vivek Khandelwal

iZooto

Maker

Thanks, @praval. I agree with your concern - People are turning blind eye to banner ads and switching off from notifications and they are doing so because marketers have abused them to death. There was a term coined a few weeks back, DBN meaning Death by notifications. I can list down the verticals for which notifications work, the messaging that gets the best clicks, and the timing that gets maximum views but all of these are immaterial if the targeting is missing. Educating marketers is the key here. Marketers often lack the willingness to go beyond the usual spray and pray approach, hence the noise and the spam. I love the strategy that Hubspot is following - educating marketers, one step at a time. Delighting users is the only way to move forward - Answer from a 50 thousand feet view. Does that suffice?

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7yr ago

Praval Singh

Zoho Social

@vivekk Yep, you've made a great point. Targeting is something that a lot of marketers miss, and the damage it causes affects ALL of us. That was precisely my reason of asking you this question. There's just too many notifications in this connected world. It's important to put forward clear value to even get noticed by smart buyers today. I wish you and team luck in achieving that goal and helping others achieve theirs!

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7yr ago

iZooto

software for online merchants to retarget

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