I invested in Intelligent X after tasting a very early version of the beer. Over the last little while, the product has gotten better and better from a flavour and variety standpoint. We're now using it as the official beer of many Techstars events, and I'm excited to see this launch publicly for folks to order and try.
Pros:
Great tasting beer. Interesting feedback mechanics.
This is pretttttttty nifty. Apps to help you track which beers you like have existed for years, but none (afaik) go out of their way to design NEW beers that you specifically might like and ship them directly to you (instead of just suggesting beers that exist already and might be difficult to find). 👏
Question: How does this scale? In other words, how does this company generate economies of scale if most beers are personalized beers? Or are the AI optimizations only running 2-3 possible changes to minimize needing a unique beer for each customer?
@chris_crompton1 Hey Chris. Great question. To be clear, in theory we can use the technology to optimise a single mass market beer for everyone, or a whole range of different beers, potentially even one for each customer.
Now, it’s obviously more expensive to make individual beers than it is large volume batches. In actual fact, our supply chain (I.e., the breweries we work with) puts a constraint on the number of different products we can make at any time. Our core approach is to optimise product clusters and supply chain at the same time (constrained optimisation) - if we discover a new product needs to be made, then we expand our supply chain!
This approach can pretty much be applied to all consumer products, even services as well. The problem we’re solving is universal, hence we believe this is infinitely scalable.
Hired Goons
I invested in Intelligent X after tasting a very early version of the beer. Over the last little while, the product has gotten better and better from a flavour and variety standpoint. We're now using it as the official beer of many Techstars events, and I'm excited to see this launch publicly for folks to order and try.
Pros:Great tasting beer. Interesting feedback mechanics.
Cons:None so far.
Ramp
IntelligentX