Social media analytics and benchmarking tool that aims to deliver quality insights to businesses. Analyze your #socialmedia engagement & run hashtags reports.
This is the 15th launch from Socialinsider. View more
The Life of a Social Media Manager
Discover their past, present, and future
The Life of a Social Media Manager is an analysis based on 300 survey respondents and 11 interviews with social media managers. The study is a collection of statistics and quotes and covers multiple topics: education, tasks, goals, challenges, satisfactions.
💪 10 months of work
👩💻 300 social media managers surveyed
🎤 11 experts interviewed
👉 3 chapters
📊 1 report
This study will help you understand the good, the bad, and the ugly of a social media manager’s life.
Here are some key findings:
📌 Social media managers’ primary tasks are creating content (50%) and strategies (45%).
📌 Their goals are to increase brand awareness (85%) and grow the brand’s audience (75%).
📌 Social media managers’ challenges are generating engagement (65%) and publishing engaging and unique content (49%).
📌 Instagram is the most used platform (87%), followed by Facebook (73%).
📌 50% of the respondents rated their job performance as good.
If you have any questions, feel free to ask! 😊
I've briefly used this solution and I can safely say it encompasses numerous useful features. I'd definitely recommend that any marketing specialist adds this to their stack.
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