Very cool approach to tracking links across social. They provide more accurate referrals on links viewed in social apps where it is often listed as direct. Huge win for social teams.
It's great to see the Inside Social team get some props on PH! Being able to prove out the marketing ROI has become the status quo and this makes it a lot easier.
We built Inside Social because we believe that social can be the most powerful marketing channel in the world. In order for that to be possible, we need to quit relying on vanity metrics and start measuring social's effect on the business metrics that really matter like revenue and conversions. We see social as the digital embodiment of word of mouth, but with the additional strengths of being trackable, attributable and optimizable. We want to help marketers capitalize on this to get much more from social. If you want to know more about our company, product, or team, please feel free to ask us anything here!
Inside Social
Inside Social
Inside Social