iHeart AdBuilder is a self-service audio advertising solution for small businesses. iHeart AdBuilder is powered by Jelli, the only programmatic solution for radio and an iHeartMedia company.
iHeart AdBuilder was built to help small businesses harness the power of audio for the first time via a self-service solution to reach their customers in more meaningful ways. Using AdBuilder, small and midsize businesses easily flow through a campaign-creation process where they select their target market (currently live in all iHeartRadio markets with a Nationwide targeting option) and indicate a primary customer type (behavioral or demographic) to help AdBuilder optimize their campaign to be played when and where their customers are listening.
To make things even easier, AdBuilder users don’t have to already have their own radio creative. They just answer a few questions about their business and our team of audio pros will produce a custom ad. No digital voices or cookie-cutter scripts here — AdBuilder spots are professionally written by talented writers and produced by the industry’s top voice talent.
Once the professional ad is produced (typically 24 - 48 hours later), users can review and approve their ad before it goes on air. That’s it. No seat agreements, no subscriptions, and no software licenses.
As soon as the campaign is on-air, users can log in to view campaign statistics and details about their ad play. Plus, users can continue using the professional radio ad for future iHeart AdBuilder campaigns. This makes it even easier for small businesses to log in, select a target market, set a budget (as little as $100 per week), and be back to reaching their customers on the airwaves.
What’s next for AdBuilder? We’re expanding from radio to all audio so small businesses can easily reach new customers everywhere they’re listening.
This is so, so on target. We tried to build something like at Muzak... 5 years ago? but ran out of internal buy-in; makes so much sense and the economics are fantastic - just went through the flow, elegantly executed as well. Well done!
@shloky Thank you for the kind words! Building this with iHeartMedia was a true delight, and we're so happy to bring the big microphone of radio to small businesses around the country, especially now! Thanks again :)
iHeart AdBuilder
iHeart AdBuilder