@v2s2c Whoa. I didn't even know this got posted. Would have loved to answer you earlier.
Anyway... this is similar, sure... but something legitimately new: Emoji and ASCII domains, mixed together. That's never been done before.
Some examples:
Weddings:
http://brad❤️jennifer.ws
Restaurants:
http://i❤️tacos.ws
Local sports:
http://PHX⚽.ws
Small businesses:
http://SF🐶.ws
Real estate:
http://I🏠NY.ws
Etsy store:
http://i❤️pottery.ws
They really jump off the page, right?
Honestly, I have no idea if any of this is a good idea... I've been staring at emoji for so long that I've lost any sense of objectivity.
I'm pretty sure it is. Certainly, it's the first new thing to happen in the domain world in quite awhile.
StartupTile
Weird One Character Domain Superstore