Why did you choose to go with dark roasted coffee? Personally, I'm a fan of pretty light roasts. Is it that the demographic you're going for is the "I need a coffee to get my head together in the morning and I want a big strong coffee to wake me up" type? Really exciting to see another coffee product out there anyway. :)
@lewisflude Thanks Lewis - We went back and forth on this one quite a bit. We know that a light roast tends to have more caffeine but decided to run with a dark roast because it's characteristics were sure to keep people interested and able try cup after cup. We're planning to release a few different blends in the coming months and light roast is next on the list :)
@andknf Definitely have discussed it. In fact, @FindlayH brings it up every other day - We'll definitely look into it closer and who knows - Some day a little something might be in the hustle pack :)
I'm also the maker with @FindlayH - If anyone has any questions. Let me know - Happy to answer any questions about the business, how we got here and our plans for the coming months!
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