It seems like this could be an industry where a lot of these 1 off cos may not have the same loyalty without the contracts that they get from the likes of AAA. How do you plan on protecting from competitors/clones?
@_gordee Actually, the average tow company generally works with numerous intermediaries (AAA, Road America, Allstate, etc.) at once. Almost none of them have an exclusivity clause. In fact, many of our drivers are AAA drivers. It's kind of funny -- you will frequently get a AAA truck in 15-30 minutes, without paying AAA membership fees, when you use HONK. In terms of competition, we aim to win based on our technology and our business model. There are some other ways we intend to defend our advantage, but you'll just have to wait and see!
With HONK, you get one tap towing, tire change, jump start, lock out, or fuel service. Honk is launching with nationwide (US) 24/7 operations and over 20,000 trucks signed up. HONK claims 50 percent faster truck arrival times over its competitors, with times as low as 15-30 minutes in urban areas.
Pricing for services starts at $49
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