I love the concept of adding variety to life and intersecting people new people. However the first use experience here is an example of a growing but disheartening principle: Products ask you to recommend them to friends before you have found any value from the application. I have 4 notifications which ask me to put my name against the app to my friends.
Using the idea of reciprocity is fine but we need to flip it: give users something and only then they will feel obligated to do something in return.
All of the app shots are of women in their 20s. Anyone want to guess who will really be the user base of this app instead? You get three guesses and the first two don't count.
@sanjay@syswarren now thinking about it, thats not a bad age group to start with. They really only use snapchat and hate facebook. They also dont have app fatigue. Plus if its actually the case and it gains market share the late adopters will be millennials followed by the older crowd.
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