Hi Friends,
Before ProductHunt will remove this in-depth article fro the homepage, please take a moment to check it out and upvote!
ProductHunt is ok companies posting gated ebooks that contain just a few pages of content. My goal is to share this content gate-free. If you agree, tweet @rrhoover ;)
I hope after reading this article you will learn about importance of market segmentation and how to design marketing campaigns that have high ROI.
This article contains 17 pages and includes a lit of additional resources.
TABLE OF CONTENT
Part 1: What is the biggest mistake made when designing marketing campaigns?
Lack of marketing playbook or outline
Focusing on channels rather than customers
Going wide instead of deep
Part 2: How to Design Marketing Campaigns.
2.1. Start with your target customer
2.2. Segment your market
2.3. Strategic messaging
2.4. Marketing channels
2.5. Call-to-Action (CTA) / marketing assets / landing pages
2.6. Align marketing and sales
2.7. Tracking and Analytics
2.8. Budget / ROI
2.9. Optimization and testing
2.10. Account-based Marketing (ABM)
2.11. Putting it all together
Summary
Have read and shared this content. I recommend that the author refer to his (compelling) arguments re: focusing on a channel v. a customer and going wide, not deep. See the end of part I.
