Guesswork

@nikkielizdemere qualitative data is the key. Data in CRM (inquiries, newsletter clicks) are lot more accurate than social media data (likes, retweets) in predicting user behavior.

@manidoraisamy I agree. I'm writing an e-book on collaborative qualitative data research methods atm along with @morganb, @grayj_ , etc.

@nikkielizdemere Great! looking forward to it. You should also connect with @simonchannet. He built @TappingStone & @PredictionIO that focuses on collaborative algorithms.