This new and improved Market Map now includes AI research and custom data enrichment. This builds on the existing customer lookalike and microsegmentation capabilities that are already changing how our customers generate pipeline.
Sales reps spend so much time researching just to have context for outreach or, worse yet, to disqualify the account in the first place. Most of the time that data never makes it back to the CRM so the next rep does it all over again.
It wastes quota capacity and it makes outbound even less cost effective.
So, we rebuilt our Market Map architecture from the ground up to solve for this with a powerful new web crawler and AI-enabled index of account information. Starting today, our Custom Enrichments beta allows Market Map customers to ask our AI questions about their prospects and extract the answers into structured data points that can be imported into CRM and used to prioritize accounts.
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